Products sold online
Online Product Brand
A product brand that sells directly to customers online instead of through traditional retailers.
This model tests: See what one order earns after products, delivery, returns, and advertising.
Example assumptions — adjust to your situation
Vietnam
Start here
Main driversMonthly result
healthyAt these numbers, this brand would make about ₫91,680,000 a month after ads, shipping, and returns.
You need about 198 orders a month to break even. At 500 a month, that's a buffer of 302 orders (153%).
Money you keep each month₫91.7MMonthly profit
Money coming in each month₫414MNet revenue
Profit from one order₫303.4KContribution per order
Orders needed to break even198 orders/monthBreak-even
Ad return needed to break even1.71×Required ROAS
Cash tied up in stock₫130MInventory capital
Healthy buffer302 orders/month above break-even.
Core assumptions
MonthlyMonthly economicsRevenue compared with each cost
Break-even302 orders/month above break-even.
Break-even · 198Current · 500
05000 orders/month
Cost structureWhere monthly costs go
Product 40%Shipping 9%Payment fees 4%Advertising 28%Team and storage 19%
What changes the outcome?Drag, or use the arrow keys, to test orders per month.